I doubt it will last. Seems like one of those hipster things that will be cool for a day or so before some other thing happens and folks will be "Mercy was cool, yesterday - but now it's overrated".
Have you been reading the entries?
Have you found anything yet that ISN'T overrated? Maybe even a little underrated and people need to swarm on over to check it out before it gets too popular to be cool any longer?